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Cristina Fashion Brands
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Cristina Fashion Brands

Grupo Cristina

THE SUCCESS IS ONLY POSSIBLE, IF THERE IS CONSTANT UPDATING AND INNOVATION

Upon moving to Brazil, the Libanese immigrant Michel Melhem Sabbagh packed in his bags in the hope of achieving prosperity in an unknown country. As he arrived in the state of Santa Catarina, in the city of Blumenau, he planted a seed that was the beginning of a successful history: The Group Cristina.

The choice of the name for the small business founded in 1970 with the name of “Malharia Cristina” was a tribute to his newly born daughter. In order not to forget his roots, he used as a company symbol, the image of a Lebanon Cedar Tree, a millennial tree that represents his origin, his principles, and his values. The company has grown ofering quality clothes for children and adults. Over time, with a strong Private Label work, the Company consolidated itself as one of the main textile companies in the country. Currently the Cristina Group strengthens its presence in the baby, child-adolescent segment, starting to act only in this market, distributing its own brands throughout.

The national territory and for several countries in Europe; Middle East; Africa; North America, Central America and South America.

Timeline

2020

Cristina Malhas - Timeline 2020
The Cristina Group, seeking to enhance the legacy of its brand, resumes the green in its identity, adding it to several shades of blue that symbolize the vocation for innovation and its management attentive to the future.

2015

Cristina Malhas - Timeline 2015
The brand name changes to Cristina Fashion Brands and starts to producing garments 100% focused on the youth segment for children and teenagers.

2007

Cristina Malhas - Timeline 2007
Cristina Malhas stops the production of Private Label, starting to market only its own collections for retailling.

2000

Cristina Malhas - Timeline 2000
Period in which the company starts to place itself on the adult retailing market with the brands The Philippines and Up Girl

1980

Cristina Malhas - Timeline 1980
Circular knitting production and the Private Label customer service begins, without stopping producing its own brand Malhas Cristina.

1970

Cristina Malhas - Timeline 1970
The company is founded and starts the production of knitting garments and Its own manufacture with Malhas Cristina brand.
2020
Cristina Malhas - Timeline 2020
The Cristina Group, seeking to enhance the legacy of its brand, resumes the green in its identity, adding it to several shades of blue that symbolize the vocation for innovation and its management attentive to the future.
2015
Cristina Malhas - Timeline 2015
The brand name changes to Cristina Fashion Brands and starts to producing garments 100% focused on the youth segment for children and teenagers.
2007
Cristina Malhas - Timeline 2007
Cristina Malhas stops the production of Private Label, starting to market only its own collections for retailling.
2000
Cristina Malhas - Timeline 2000
Period in which the company starts to place itself on the adult retailing market with the brands The Philippines and Up Girl
1980
Cristina Malhas - Timeline 1980
Circular knitting production and the Private Label customer service begins, without stopping producing its own brand Malhas Cristina.
1970
Cristina Malhas - Timeline 1970
The company is founded and starts the production of knitting garments and Its own manufacture with Malhas Cristina brand.

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