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Cristina Fashion Brands
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Cristina Fashion Brands

Cristina Fashion Brands, 47 YEARS IN A SPIRIT OF CHILDHOOD.

47 YEARS OF SUCCESS IS ONLY POSSIBLE WITH CONSTANT UPDATING AND INOVATION.

And that is what Cristina Fashion Brands has been doing throughout its course.

Founded in Blumenau (SC), in 1970, by a Lebanese immigrant, Michel Melhem Sabbagh, grew to offer quality clothing to children and adults. Over time, after a strong work of Private Label, it was consolidated as one of the leading textile companies in the country.

Today, Cristina strengthens its presence in the youth segment, starting to operate only in this market with Hello Kitty (licensed for over 12 years), Quimby, We Love Gloss, Bee Loop and Up Baby brands, and distributing its creation throughout Brazil and countries all over the world.

Even after all these years and all  this experience, Cristina Fashion Brands  knows that the secret to success is to keep following the adolescents’ and children’s examples to whom it produces, growing and reinventing towards each next step.  As always.

Timeline

2015

Cristina Malhas - Timeline 2015
The brand’s name changes to Cristina Fashion Brands and starts to produce items with 100% focused on the youth segment, aiming to adapt the consumer target audience’s needs. Nowadays, here are they: Hello Kitty, Quimby, Loopy de Loop, Up Baby and Gloss.

2007

Cristina Malhas - Timeline 2007
Cristina Malhas stops the production of Private Label, starting to market for retailing only own collections, with Quimby, The Philippines, Up Girl and Hello Kitty brands.

2000

Cristina Malhas - Timeline 2000
As of 2000, the company begins to place itself on the adult retailing market with The Philippines and Up Girl brands.

1980

Cristina Malhas - Timeline 1980
The production of mesh clothing and in Private Label has started, while still producing its own brand Malhas Cristina.

1970

Cristina Malhas - Timeline 1970
The company is founded by Lebanese immigrant, Michel Melhem Sabbagh. Starting the manufacture of items on production lines and its own manufacture with Malhas Cristina brand.
2015
Cristina Malhas - Timeline 2015
The brand’s name changes to Cristina Fashion Brands and starts to produce items with 100% focused on the youth segment, aiming to adapt the consumer target audience’s needs. Nowadays, here are they: Hello Kitty, Quimby, Loopy de Loop, Up Baby and Gloss.
2007
Cristina Malhas - Timeline 2007
Cristina Malhas stops the production of Private Label, starting to market for retailing only own collections, with Quimby, The Philippines, Up Girl and Hello Kitty brands.
2000
Cristina Malhas - Timeline 2000
As of 2000, the company begins to place itself on the adult retailing market with The Philippines and Up Girl brands.
1980
Cristina Malhas - Timeline 1980
The production of mesh clothing and in Private Label has started, while still producing its own brand Malhas Cristina.
1970
Cristina Malhas - Timeline 1970
The company is founded by Lebanese immigrant, Michel Melhem Sabbagh. Starting the manufacture of items on production lines and its own manufacture with Malhas Cristina brand.